How the "Hopey-Changey" thing going?

There now follows a party political broadcast for the Conservative party (or is it the Liberal Democrats? It's hard to tell...):

When did British politics get all American? I suppose it has for a long time, but it feels particularly noticeable this time around, when it's hard to hear much about policy, but what we do know is there'll be lots of change. Change you can believe in. Change that works for you. You know it's getting bad when even the incumbent Prime Minister is talking about change...

As much as I remain politically conservative, David Cameron appears to be taking Boris Johnson's route to victory in the Mayoral Elections a few years back, a campaign for which I was surprised the Conservative Manifesto wasn't contained in one page and read:

"I'm a different person to Ken Livingstone. I also don't like bendy buses."

Not that you can blame him, it's a tactic that seems to work, the electorate appear to be quite happy for indiscriminate change at certain points. Yet it's a little frustrating that it's easy to feel that Josh Lyman's comment to John Hoynes (I wasn't going to get through this without a West Wing quote) sums up what we know of his policy quite well:

"I don't know what we're for, I don't we against, except we seem to be for winning and against somebody else winning."

As mentioned, this is not a particular will to see Gordon Brown win, I will stick my neck out and say I want to see a Conservative majority in the election and for David Cameron to make to trip to Buckingham Palace to form the next government. My problem though is the means in which that will happen - it's sound-bite stuff. The result will probably mean, with the debates, a hung parliament, as the one playing the sound-bites well at the moment is Nick Clegg. And then when all the dust has settled, we'll start moaning about parties not delivering what they promised and failing to make the connection between what happens after 6th May and what happened before...